Belcanto Business Studio

Dependency Analysis Of Media Companies In Indonesia

Dependency Analysis Of Media Companies In Indonesia: Indonesian companies still have to build trust through a variety of communication channels, both traditional print and electronic media, as well as online, following the high expectations of corporate accountability in comparison with other countries in Asia Pacific.

The survey results Edelman Trust Barometer 2010 shows that the business should begin to assess themselves through the lens of social expectations. No single communication channel has a significant level of confidence.

Magazine business is ranked top source of credible information on a company’s nearly 48% of respondents Indonesia see the media as ‘very’ or ‘very very’ credible. But the popularity of search engines are ranked the second 48% and 43% free online resources, which beat the television coverage of 42%.

“We see the binis located on the edge of civil society, and public expectations will impact on the interaction with stakeholders conducted by the business. Now all the world has shifted from shareholders to stakeholders, so that businesses must adapt to this new reality, “said Chadd McLisky, Chairman Edelman IndoPacific today.

The results this year indicate that business circles in Indonesia can not relax, even though the performance of the local economy is very strong. The belief has evolved from the side effects of corporate activities into a separate business lines should continue to be monitored closely by the companies and managed effectively so the company can continue to operate.

Survey level of trust among businesses is part of the Asia Pacific Edelman Trust Barometer to 11, including results of surveys in Indonesia issued recently. Trust Barometer 4875 survey of opinion leaders in 22 countries, including the 1575 opinion leaders in the countries of Asia Pacific al Indonesia, China, India, Singapore, Japan, Korea and Australia.

“The results last year demonstrated that Indonesia businesses can no longer walk alone, partnerships with non-corporate institutions is an important component in a modern business,” said Chadd.

The companies also have to see how they are present in the online world to support the relationship with stakeholders. Website of a company is the most trusted source of digital information ranked third, with 34% of respondents – aligned with corporate communications such as news releases.

But what is communicated by the company are as important as how companies communicate – much information about how a company improve its financial performance and deliver new products and services are not sufficient to meet stakeholder expectations for justice and accountability.

According to the survey, businesses in Indonesia may have been out of the global financial crisis, but these companies can not escape the expectations of higher corporate accountability, along with the onslaught of the global crisis. Because educated in Indonesia have higher expectations of corporate accountability in comparison with other countries in the Asia Pacific region.

According to the survey, 88% of 200 educated Indonesia stated that in order to restore confidence level, Indonesian companies have to release a management team whose performance is less good, and return the government borrowing. 85% say that companies should reduce the age gap between senior executives and the average wage of workers.

In the third category, the results of the survey in Indonesia exceeded regional and global survey results as far as 9 percentage points or more. Even for the first time in 11 years history of the Trust Barometer, quality products and services are not on the top ranks of good characteristics of a firm and responsible.

By contrast, in Indonesia, 83% of respondents in Indonesia stating how a company treats its employees is a key driver of corporate reputation and 78% expressed the importance of business practices that are open and transparent.

Quality of products and services at the level to 5 with 70%, below the company believed “75% and the frequency of communication and honesty (71%), providing consistent financial results (54%) and admired leadership (47%).

“In Indonesia, we look at the factors which is softer and less ‘tangible’ as the driver of reputation. For most stakeholders, what is achieved by the company becoming increasingly less prominent compared to how it behaves, “said Chadd.

These results are underlined by the fact that 68% of respondents Indonesia believes that the CEO must give equal weight to every need of stakeholders – investors, customers, employees, governments and the general public – while taking business decisions. Again these results are higher than the global average which reached 52% and Asia Pacific 53%.

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