Belcanto Business Studio

Archive for the ‘Business Tips’ Category

A corporate blog, also known as corporate blog is a blog published on behalf of a company which publishes notes and news related to it.

It is written, for example on the activities of the company, its events or in which it participates, on its projects, their products or services, etc.

Having a corporate blog has several advantages such as the ability to generate and maintain a positive image, strengthen customer relationships, promote products and services, obtain feedback, etc.

Due to these advantages, and the impact it is having internet in business today is practically a must for any company to have a corporate blog. Read the rest of this entry »

Note is that even the major chains and brands held strategies to attract more customers to their business. These companies spend a lot of money in their advertising campaigns to increase sales. In this call it investment spending.

Without spending much money you could have the same results to your needs by following very similar strategies to sell more.

1. Start selling.

First of all you have to realize your mission in life to generate more sales is to sell. Read the rest of this entry »

Christmas Decorations

The first tip is the most obvious is to make a good decoration of our business with Christmas themes.

The decoration must be both outside and within the establishment, should go from the window decoration, the Christmas tree armed with their boxes of gifts, decorating the walls with colored lights and ornaments, to commissioning ad or price cards with Christmas themes.

Christmas gifts

Another tip from marketing to leverage the holiday season, is to provide gifts to our customers, for example, we can send a gift to our key customers along with a greeting card for Christmas, this gift could be made, for example, by a bottle of wine.

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Analyze competition

One way of dealing with competition is to analyze, which means to know it well, collect and analyze this important information, be aware of what you do, try to anticipate their actions, etc.

For that, we buy their products, make use of its services, visit their premises, analyze their strategies, interviewing his former employees, interviewing clients, etc.

The competitive analysis will allow us to make decisions and design strategies that allow us to compete properly with it, for example, if in our competitive analysis we discovered that one of its weaknesses are its high cost and therefore its inability to keep prices low, we can choose to reduce our prices.

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Find referrals

Another marketing strategy that will allow us to reach more customers is to seek referrals, customers who recommend us and we come to get other clients.

For example, we give special discounts to customers who recommend us and lead our company to other customers.

Or, we could give coupons to our customers to deliver them to their acquaintances, coupons with which the person concerned can access special discounts or the possibility to try our services for free.

Give away promotional items

Another strategy to retain and attract customers is to give away promotional items like pens, key chains, bottle openers, hats, shirts, etc.., Which have the logo or brand name or company.

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Maintain contact with customers

A strategy to retain or keep customers is to maintain communication with them once we have purchased or have made use of our services.

To do this, first of all we must seek to achieve their personal information such as your name, address, telephone, email, birthday, and enter them in a database.

And then communicate with them, for example, whether the product they arrived at the agreed conditions, to congratulate and thank you for your order to ask how they are doing with the product, or to greet them for any holiday.

By maintaining communication with the customer will remember our brand or company permanently, you will feel important, let you know that we care about him, and eventually allow us to let you know about our new products and promotions.

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The survey is a research technique that consists of a verbal or written questioning to be done to people in order to obtain certain information necessary for an investigation.

When the survey is usually verbal use the interview method, and when the survey is usually written to make use of the questionnaire instrument, which is a document with a list of questions, which are given to the people to be surveyed.

A survey can be structured, when it is composed of formal lists of questions you made them all equally, or unstructured, when they allow the interviewer to go modifying the questions based on the answers you give the respondent.

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See below an explanation of each of these strategies:

Partnering with other companies
Partnering is to make alliances with other companies in order to provide benefits to both which, if not through an association could not be obtained.

These partnerships might include, for example, in agreements to combine resources (eg financial, human, technological), combine functions (eg, production processes, product distribution), information sharing (eg, market knowledge) share distribution channels or outlets, or customers (for example, if two companies have different kinds of products, but similar types of customers, and this allows us to offer our products to their customers, and her products to ours), etc..

The idea of partnering is finding businesses the same size as us, and with similar aspirations for growth that somehow, through an agreement, is capable of greater profitability for both, or a competitive advantage over other rival firms.

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What you’re passionate about
Think about what you’re passionate about, something that you really like to do, something you would do if you had all the money in the world or no one would even pay you for it, and then think of a business where you do exactly what you love , or related to it.

For example, if you love pets, your business idea could be a doggie daycare, a pet spa, a pet accessories shop, etc. Or, for example, if you love cars, your business idea could be a garage, a car parts store, a business dedicated to buying and selling cars, etc.

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In the context of economic crisis are becoming less and less plausible lucky with investment capital. A lot of the crisis affects us so that savings disappears from our perspective, and our money going to be used only for consumption activities. However, some the crisis does not affect them greatly and may have some money to invest.

In these times, people have a disincentive to invest their profits. The possibility of losing money in a “bad” investment increased due to the instability of the crisis.

This time we want to give some basic tips to reduce the risk of your investment, in order to achieve a profit and thus also stimulate investor spirit which is so necessary at this time, …

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